Formula 1

How a Motorsport PR Firm Turns a Formula 1 Grand Prix Into a Global Media Product

The Madrid Grand Prix reveals how modern Formula 1 races are positioned, packaged, and sold long before race weekend.

Mar 24 • David Skilling

Visa’s Formula 1 Commitment Defines What Big-Brand Sport Deals Look Like

Visa’s renewed partnership with Red Bull’s F1 projects shows that elite sport has shifted from media inventory to infrastructure for global brands.

Mar 17 • David Skilling

World Baseball Classic: Why the 2026 Edition Feels Bigger Than Any Before

A record number of MLB stars, global broadcast deals, and a tournament that finally looks like baseball’s international stage.

Mar 5 • David Skilling

Zuffa Boxing’s $15m Conor Benn Deal: UFC Fighter Frustration Comes To Light

However, the frustration aimed at Dana White overlooks who is actually writing the cheques and why this isn’t a like-for-like comparison.

Feb 27 • David Skilling

Formula 1, the Super Bowl and Cadillac’s American Entry Strategy

The launch sequence suggests Cadillac sees Formula 1 not just as a championship, but as a global cultural platform operating inside the American sports…

Feb 20 • David Skilling

ABX London Captured Motorsport at a Moment of Confidence, With Some Caution.

Autosport's ABX London event shared great insights about the evolution of motorsport.

Jan 22 • David Skilling

FIFA taps TikTok as first-ever “Preferred Platform” for World Cup 2026

Shifting how football is consumed and who shapes the biggest spectacle on earth

Jan 14 • David Skilling

Why Sport Has Become Luxury’s Biggest Stage

Football, basketball and Formula 1 now sit at the centre of luxury’s visibility strategy

Dec 30, 2025 • David Skilling

Lando Norris, World Champion: The Boy Who Became the Brand

How a generation’s favourite driver stepped into sporting immortality, and what happens next when the meme king becomes the man everyone wants.

Dec 9, 2025 • David Skilling

Mercedes F1’s $6 B Valuation and Wolff’s Sale Matter to the Business of Motorsport

Advertising & Partnerships | PR Pitches/Interviews | Premium Archive

Dec 2, 2025 • David Skilling

Horner’s Gone, Max Might Be Next. Red Bull Are Playing with Fire

Christian Horner’s dismissal leaves Red Bull scrambling, Verstappen unsettled, and Formula 1 with a power vacuum that could reshape the sport.

Jul 10, 2025 • David Skilling

The $500 Million Miami Grand Prix

Miami’s F1 weekend showed it's more than just spectacle, it’s a sports business benchmark.

May 5, 2025 • David Skilling

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