The $275 Million Mahomes Bet: How KC Current Became the Crown Jewel of the NWSL
From the NFL to women’s soccer, the Mahomes family is assembling a modern sports empire. KC Current might be the smartest piece on the board.
When Forbes dropped its 2025 list of the most valuable women’s football clubs in the US, it wasn’t LA or NYC grabbing the spotlight. It was Kansas City. More specifically, the Kansas City Current, now worth $275 million.
Sitting just behind Angel City FC and leading the league in revenue, the Current are no longer a feel-good story. They’re a statement. And at the heart of that rise is the Mahomes family, quietly crafting one of the sharpest ownership blueprints in American sport.
It’s not a one-off. This is a pattern. Patrick Mahomes has become the face of the NFL on Sundays, but Monday through Saturday, he’s moving like a CEO. He owns stakes in the Kansas City Royals, Sporting Kansas City, and Alpine F1. Add the KC Current to that list, and you start to see it’s not just about brand association. It’s about long-term power. Cultural influence. Strategic scale.
That said, the KC Current might be the most interesting asset in the Mahomes portfolio. It’s the only one that didn’t come with a ready-made legacy. The Royals are a storied MLB franchise. Sporting KC already had a built-in fanbase. Alpine F1 came with global reach. But the Current? That was a vision. A project. A blank canvas. And now it’s the most valuable women’s soccer team in the league outside of Los Angeles.
The play began in 2020, when Brittany Mahomes, then better known as a fitness entrepreneur and former player herself, became one of the team’s first co-owners. Patrick joined later, in 2023. Women's football in the US had heart, but not always funding. Broadcast deals were patchy. Sponsorship dollars were inconsistent. But the potential was clear. A sport with Olympic pedigree, generational stars, and a deeply loyal fanbase was just waiting for smart investment to unlock its value.
That’s exactly what the Mahomes family delivered. They didn’t just buy into a team. They helped reimagine what a women’s football club could be. The KC Current’s purpose is the first in the world to be constructed exclusively for a professional women’s football team. It’s sleek. It’s sharp. And it sends a message: this isn’t a borrowed space. This is the future.
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That investment is paying off fast. The Current now pulls in $36 million in annual revenue, more than any other club in the NWSL. Their valuation is just $5 million short of Angel City FC, a club backed by Hollywood names and surrounded by media infrastructure. That Kansas City is competing at that level, with fewer cameras and far less spectacle, says everything.
It also reflects a broader trend. Women’s sport isn’t just growing, it’s evolving. The days of moral arguments about equality are giving way to financial ones. Valuations are rising because fans are showing up. Media rights are increasing because the product is strong. Merch is moving because the storytelling is better. And investors like the Mahomes family are setting the tone for how modern ownership can scale those ideas without losing their soul.
Still, this isn’t just about spreadsheets. What makes the Mahomes influence work is its authenticity. Patrick is Kansas City royalty now, but he didn’t buy his way into sports ownership to chase headlines. He grew into it. Every move he’s made, whether it's baseball, soccer, or F1, has had ties to community, legacy, and visibility.
With Brittany, that approach feels even more personal. She’s been photographed in the stands with their kids, posted behind-the-scenes content from training grounds, and regularly amplified the Current’s presence on social media. It’s not theatre. It’s involvement.
That level of visibility matters more than people realise. Women's sport has historically lacked not just funding, but also visibility. There weren’t enough high-profile voices putting weight behind these teams. When the Mahomes family lend theirs, it makes other stakeholders pay attention. It shifts how networks see the league. It changes how sponsors allocate budgets. It inspires other athletes and public figures to follow suit.
And it’s happening at a moment when the NWSL is on the brink of something bigger. The average team valuation is now $134 million, up from less than $20 million just five years ago. Expansion cities are lining up. International players are taking notice. There are even murmurs of potential cross-league club competitions in the next few seasons. But there’s also risk. The top clubs like KC and Angel City are beginning to pull away from the rest. As revenue gaps widen, so does the potential for imbalance.
This is where the Mahomes model could matter most. Because it isn’t built on hype or flash. It’s built on infrastructure. KC isn’t winning headlines with celebrity TikTok videos or red carpet events. They’re doing it with architecture, operations, and grassroots engagement. They’re proving that women’s sport can be a premium experience built on substance. That it can drive numbers without relying on borrowed prestige.
The NWSL doesn’t need dozens of billionaire owners to survive. It needs committed, strategic investors who treat women’s football not just as a passive investment, but as a real business that owners are emotionally invested in too. The Mahomes family, intentionally or not, are now the face of that ethos.
So yes, the $275 million valuation is impressive. But it’s what it symbolises that’s even more powerful. That the culture is shifting. That ownership is changing shape. That a young, ambitious couple are reshaping what a power couple looks like in sport.
In a world where most athletes either cash out early or lean into safe endorsements, the Mahomes family are playing the long game.
Thanks for reading, David Skilling.
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