Super Bowl Ads: From $42,500 to $7 Million and Why They’re Still Worth It

Explore the evolution of Super Bowl ad costs, discover which year offered the best ROI, and learn why these spots remain a smart investment.

It’s one of the rarest stages in advertising: a 30-second spot that commands the attention of over 120 million viewers. Super Bowl ads have become a cultural institution, as much a part of the event as the game itself.

But what justifies spending $7 million for half a minute of airtime, and tens of millions in production? To understand, let’s examine the…