Sports Media Rights: How Tech Giants Have Reshaped the Distribution of Sport
Amazon, Apple, Netflix and Disney+ aren’t just streaming sport, they’re reshaping its value, its audience, and its future.
For decades, television networks dominated the ownership of broadcast rights, packaging sports into scheduled events and selling them back to advertisers. Today, that model is being torn apart by the tech giants, with Amazon, Apple, and Netflix moving quietly but decisively into the business of live sport, changing not only how fans consume but how the…
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