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Puma PR Disaster With Chelsea’s Marc Cucurella

Puma PR Disaster With Chelsea’s Marc Cucurella

How Puma’s New Football Boots Turned Into a PR Nightmare During Chelsea vs Spurs

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David Skilling
Dec 12, 2024
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Culture of Sport
Culture of Sport
Puma PR Disaster With Chelsea’s Marc Cucurella
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Imagine this: you're watching one of the most anticipated London derbies of the Premier League season—Chelsea versus Tottenham. The atmosphere is electric, millions are glued to their screens, and it's a crucial moment for Puma. They've chosen Chelsea defender Marc Cucurella to debut their cutting-edge "Future 8" boots.

Everything seems perfectly set for…

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