Formula 1’s American Dream Hits a Wall: Why Media Giants Are Balking at Liberty Media’s Price Tag

Liberty Media wants up to $180 million a year for F1’s next US broadcast deal — but even Netflix, ESPN, and Amazon are hesitating. What gives?

Behind the glitz of champagne showers and podium smiles, Formula 1 is facing a harder race, this time off the track.

Liberty Media, F1’s American owners since 2017, are reportedly seeking between $150 million and $180 million a year for their next US broadcast deal. That would represent a huge jump from the $85 million ESPN currently pays. It’s a bold mo…