Fanatics & Ohtani’s Homecoming: A $40 Million Merch Masterclass
How Fanatics Turned Ohtani’s Homecoming and Murakami’s Art into a $40 Million Tokyo Merch Phenomenon
Shohei Ohtani’s home run wasn’t just a highlight, it was a cultural moment. Forty-two thousand fans packed the Tokyo Dome, holding their breath as Japan’s favourite son sent a 99 mph fastball over the right-centre fence.
The roar was deafening. But what happened off the field that week was just as staggering: $40 million in merchandise sales, the biggest…
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