Dallas Cowboys Set Historic Record as First $10 Billion Sports Franchise

Jerry Jones’ Dallas Cowboys Lead NFL Valuations with a Staggering $10.32 Billion, Surpassing All Other Teams

Author: David Skilling on X

Two weeks ago I wrote an article comparing the team valuation disparity between English Football and US Football despite the much larger global audience of the English Premier League, well, the gap just got bigger.

The Dallas Cowboys have made history by becoming the first professional sports team to surpass a valuation of $10 billion, according to Sportico's 2024 NFL rankings released on Tuesday.

The Cowboys, under the ownership of Jerry Jones, are now valued at $10.32 billion, solidifying their position as the NFL’s most valuable franchise. This marks a significant increase from their previous valuation of $9.2 billion in February.

Jerry Jones, who is 81 years old, acquired the Cowboys in 1989 for an estimated $140 million (around $355 million in today's dollars). Since then, he has transformed the team into a financial giant. Serving also as the team’s general manager, Jones led the Cowboys to notable success in the early 1990s, capturing Super Bowl titles in 1992, 1993, and 1995.