Athlete Empowerment or Entitlement? How Player Power is Reshaping Sports (For Better or Worse)
The Rise of Athlete Empowerment: How Social Media and Financial Power Are Reshaping Sports
![Kevin Garnett sobre la situación de Jimmy Butler - "Así es como las garantías no garantizadas van a entrar en nuestra liga, por cosas como esta [...]" : r/heat](https://substackcdn.com/image/fetch/$s_!PkJA!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7582d58e-8adc-443b-9024-dd29c2f7d2f7_888x494.jpeg "Kevin Garnett sobre la situación de Jimmy Butler - \"Así es como las garantías no garantizadas van a entrar en nuestra liga, por cosas como esta [...]\" : r/heat")
Not long ago, athletes were seen as cogs in a machine. They were highly paid, yes, but ultimately at the mercy of team owners, coaches, and league officials. Today, that dynamic has shifted dramatically.
Players now control their narratives, dictate terms, and, in some cases, override traditional hierarchies in ways unimaginable just a decade or two ago.…
Keep reading with a 7-day free trial
Subscribe to Culture of Sport to keep reading this post and get 7 days of free access to the full post archives.